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Our Ethos

For us the story begins at the sighting of an opportunity to challenge the norm. And at this point, we bring specialised knowledge and fresh thinking to the fore so a premium product and venue can be realised with originality.

We love what we do and are drawn to like minded people; new world thinkers with old school values that are in pursuit of absolute quality above all. Together we’re redefining what premium means to the world today, and are shaping its future to benefit both people and the planet. We’re scaling it, making it more relevant, and broadening its appeal to people with an insatiable thirst for discovery.

What started as twin brother design partnership has grown into a passionate squad of thinkers, creatives and producers—and extends to a greater network of industry specialists. One that has taken over a decade to cultivate.

The future is bright and we welcome anyone to join us for the ride.

Matthew and Terry Squadrito, Founders

Our Services

Strategy & Product Innovation

Product Innovation
Brand Strategy & Guardianship
Go-To-Market Plans
Marketing & Communications

Brand Identity & Messaging

Visual Identity
Brand & Product Naming
Copywriting

Packaging & Production

Concept Design & Finished Artwork
Glass Bottle & Structural Design
Physical Prototyping & 3D Visualisation
Sustainability Consulting
Product Sourcing

Advertising & Content

Key Visuals
ATL & BTL Assets
Photography & Video
3D Visualisations & Animation

Websites & Social Media

Full-service Website Creation
Social Media Strategy & Assets

Hospitality Venue Experience

Hospitality Concept & Consulting
Venue Brand Identity
Experience Design & Branded Moments
Signage & Wayfinding Design
Merchandise

Archie Rose – Explore a decade of limited release

Papa Salt – A fresh-faced Aussie gin for Margot Robbie and friends

Hotel Morris – Reviving a Sydney icon with a temptatious Italian renaissance story

Harvey’s – Big, hot and tasty diner vibes

Campos – The real Campos unearthed

Archie Rose – Explore a decade of limited release

Papa Salt – A fresh-faced Aussie gin for Margot Robbie and friends

Hotel Morris – Reviving a Sydney icon with a temptatious Italian renaissance story

Harvey’s – Big, hot and tasty diner vibes

Campos – The real Campos unearthed

Iconic go-to-market brands
for an ever-changing world

We are a brand innovation studio that builds pioneering brands from ideas to launch. With expertise in food, beverage, hospitality, and wellness industries, we seamlessly blend commercial problem solving with world-class creative.

Have an exciting project in the works? Let's talk

Our Specialisation

Innovation

Our consulting team are leading experts in consumer product and hospitality brand and venue development. From insights and ideation to designing and delivering new products and experiences, we’re your on-demand innovation team, ready to unlock and realise opportunities from start-up to scale-up.

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Branding

Our team of strategists, designers, and producers specialises in creating everything a start-up or established brand needs to perform in the market confidently. We’re masters at nailing brand positioning, shaping visual identities, packaging and essential marketing assets that drive trial, loyalty and growth.

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News

Squad wins GOLD for Papa Salt Coastal Gin at the PENTAWARDS in London!

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Check out the bottle that rose to the top out of 2,000 entries from 62 countries.

NEW Liquid & Larder venues launched at The Eve Hotel

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We’re thrilled to have collaborated once again with Liquid & Larder on Bar Julius, a Euro-inspired lobby bar, and Lottie, a contemporary Mexican restaurant and Mezcaleria atop The Eve Hotel. Go see it for yourself!

Squad Innovation Consulting Services now launched

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After 14 years in the game, we’ve become quite good at transforming products, venues and brands so they connect with tomorrow’s consumers. Over the years, our role has become more specialised, offering more value to our clients beyond traditional branding and design.

So, we’re very excited to launch our Innovation Consulting platform alongside our proven and trusted partners. Read all about it here

Our Clients

Food & Beverage
Hospitality & Retail
Health & Wellness

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