For us the story begins at the sighting of an opportunity to challenge the norm. And at this point, we bring specialised knowledge and fresh thinking to the fore so a premium product and venue can be realised with originality.
We love what we do and are drawn to like minded people; new world thinkers with old school values that are in pursuit of absolute quality above all. Together we’re redefining what premium means to the world today, and are shaping its future to benefit both people and the planet. We’re scaling it, making it more relevant, and broadening its appeal to people with an insatiable thirst for discovery.
What started as twin brother design partnership has grown into a passionate squad of thinkers, creatives and producers—and extends to a greater network of industry specialists. One that has taken over a decade to cultivate.
The future is bright and we welcome anyone to join us for the ride.
Product Innovation
Brand Strategy & Guardianship
Go-To-Market Plans
Marketing & Communications
Visual Identity
Brand & Product Naming
Copywriting
Concept Design & Finished Artwork
Glass Bottle & Structural Design
Physical Prototyping & 3D Visualisation
Sustainability Consulting
Product Sourcing
Key Visuals
ATL & BTL Assets
Photography & Video
3D Visualisations & Animation
Full-service Website Creation
Social Media Strategy & Assets
Hospitality Concept & Consulting
Venue Brand Identity
Experience Design & Branded Moments
Signage & Wayfinding Design
Merchandise
Led by founders Terry and Matthew Squadrito, we’re consumer branding specialists with hands-on experience helping teams solve challenges, develop strategies and build winning brands across a broad range of categories.
Find out more
Our team of creatives and producers specialise in creating everything a brand needs to perform confidently in the market. We’re masters at nailing brand positioning, visual identities, packaging, and the essential marketing assets that drive trial, loyalty, and growth.
Find out more
A brand and bottle for all-round legend Adam Gilchrist, bringing a fresh spin to the Aussie tequila market. Salud!
Launching across all Padre venues this Friday 9 January. The ultimate summer quencher, product concepted by Squad. Get sipping — more to come. Stay tuned.
Cracked from the deep freeze and ready for a sweltering summer. Now pouring at Felons, HSW Brisbane and Many Wharf, Sydney.
Sign up to be the first to know about updates, new projects, and all things SQUAD.
