Challenge

We were engaged to deliver a lively coffee brand and online ordering platform that would support a bold direct to consumer model. With Sydney cafe coffee prices on the rise and more accessible and affordable home coffee machines, Cohort answers the call with coffee that speaks your language. Quick, affordable and convenient, it’s power to you!

Approach

“At Cohort, we speak two languages: Coffee and You.”

We created a fuss-free online platform where beans come directly from Cohort’s Sydney roastery straight to your door. No pressure. No BS. Just super fresh subscription coffee, just the way you like it. From a quirky little coffee quiz to help hook you up with your coffee soul mate to low-fi how-to-brew videos that simplify (and demystify) home brewing.

Sustainability is at the heart of our packaging design, so we pushed for single-lined 100% recyclable plastic bags with no pesky foil-lining or plastic resealable strips. To further this cleaner focus we opted out of labels, choosing a neatly secured card—each uniquely illustrated and boasting creative blend names like Head Honcho and Happy Chappy. The brand messaging was paramount to delivering a customer centric brand that cuts through Sydney’s elite coffee caché to deliver a humble and fun-loving coffee brand that speaks from the cup.