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Awards & Recognition

2024 Australian Design Awards
SILVER
Highr
2024 Australian Design Awards
SILVER
Papa Salt
AGDA Awards 2023
DISTINCTION - Packaging
Papa Salt
2022 Pentawards
SILVER - Dark Spirits
Grand Talon Rice Whisky
2022 San Francisco World Spirits Competition
GOLD - Packaging
Seabourne Coastal Dry Gin
London Spirit Awards
BRONZE
Feels Botanical Eau De Vie Grape Spirit VIVIFY
London Spirit Awards
BRONZE
Feels Botanical Eau De Vie Grape Spirit BASK
2021 Design & Packaging Masters
MASTER - Whisky
Grand Talon Rice Whisky
2021 Design & Packaging Masters
MASTER - Gin
Archie Rose Bone Dry Gin
2021 Design & Packaging Masters
MASTER - Gin
Seabourne Coastal Dry Gin
2021 Design & Packaging Masters
GOLD - Gin
Archie Rose Signature Dry Gin
2021 Design & Packaging Masters
GOLD - Spirits
Feels Rouse Eau De Vie
2021 Design & Packaging Masters
GOLD - Vodka
Archie Rose Native Botanical Vodka
2021 Design & Packaging Masters
GOLD - Whisky
Archie Rose Rye Malt Whisky
20th Annual FAB Awards
GOLD - Packaging Design Range
Archie Rose x Horisumi
2018 Dieline Awards
Merrit - Spirits
Archie Rose x Horisumi
20th Annual FAB Awards
GOLD - Packaging Design Range
Archie Rose x Horisumi
2017 Australian Drink Awards
Best in Class - Gin Best Innovation
Archie Rose x Horisumi
20th Annual FAB Awards
GOLD - Packaging Design Range
Archie Rose x Horisumi
2018 Dieline Awards
Merrit - Spirits
Archie Rose x Horisumi
20th Annual FAB Awards
GOLD - Packaging Design Range
Archie Rose x Horisumi
2018 Dieline Awards
Merrit - Spirits
Archie Rose x Horisumi
2017 Australian Drink Awards
Best in Class - Gin Best Innovation
Archie Rose x Horisumi
2018 Pentawards
Bronze - Beverages
Archie Rose x Horisumi
2017 American Distilling Institute Craft Spirits Awards
GOLD - Packaging Design
Archie Rose - Signature Dry Gin
2018 Dieline Awards
Merrit - Spirits
Archie Rose x Horisumi
2017 Australian Drink Awards
Best in Class - Gin Best Innovation
Archie Rose x Horisumi
2018 Penta Awards
Bronze - Beverages
Archie Rose x Horisumi
2017 American Distilling Institute Craft Spirits Awards
GOLD - Packaging Design
Archie Rose - Signature Dry Gin
2018 Penta Awards
Bronze - Beverages
Archie Rose x Horisumi
2017 Australian Drink Awards
Best in Class - Gin Best Innovation
Archie Rose x Horisumi
2018 Penta Awards
Bronze - Beverages
Archie Rose x Horisumi
2017 American Distilling Institute Craft Spirits Awards
GOLD - Packaging Design
Archie Rose - Signature Dry Gin
2018 Penta Awards
Bronze - Beverages
Archie Rose x Horisumi
2017 American Distilling Institute Craft Spirits Awards
GOLD - Packaging Design
Archie Rose - Signature Dry Gin

We craft robust brand worlds

For us, effective branding isn’t just about designing stand-out packaging or sleek venue identities—we build brands with instant attraction, credibility, and longevity. We do this by teasing out what makes a product or place iconic, leveraging industry insights and decades of intuition. From there, we shape market-ready brand worlds through practical strategy, world-class design, and production.

Always innovating, we focus on what’s emerging. We reject cookie-cutter solutions and fleeting design fads—and no two concepts are ever the same. Our promise is consistently fresh creative that delivers, time and again.

See our work

What we do

Brand Strategy
Brand Identity
Venue Identity
Product Packaging
Signage & Wayfinding
Website & Social Media
Messaging Platforms
Content Creation
Go-To-Market Assets

Our Services

Awards & Recognition

2024 Pentawards

GOLD - Clear Spirits
Papa Salt Coastal Gin

2023 AGDA Awards

DISTINCTION - Packaging
Papa Salt Coastal Gin

2022 Pentawards

SILVER - Dark Spirits
Grand Talon Rice Whisky

2022 San Francisco World Spirits

GOLD - Packaging
Seabourne Coastal Dry Gin

2021 Design & Packaging Masters

MASTER - Gin
Archie Rose Bone Dry Gin

20th Annual FAB Awards

GOLD - Packaging Design Range
Archie Rose x Horisumi
See all Awards

Papa Salt Coastal Gin - Pentawards - GOLD

Grand Talon Rice Whisky - Pentawards - SILVER

Kudos from clients

“We came into this process with a hazy idea of the product we wanted to create, and every interaction with Squad helped clarify and elevate that vision. They are masters at listening to their clients, reducing their ideas down to their essence, and then transforming them into unique and beautiful concepts.”

Charlie Maas, CEO Papa Salt Gin

“Squad has played a huge role in helping to bring our last five venue brands to life. The team shows creative flair with incredible attention to detail every time. Their straightforward approach and a connection to the heart of hospitality is something we’ll be leaning on for many years to come.”

Kim McDiarmid, BD & Marketing, Liquid & Larder Hospitality

"I am grateful for the intention and attention that Squad applied in working collaboratively with us to craft our brand identity and packaging—we can be (extremely) exacting in our standards and Squad delivered what we believe is an intelligent, beautiful brand that has been extremely well received by our customers."

Gabriel Perera, Founder Ora Health

Our Core Team

Terry Squadrito

Terry Squadrito

Co-founder, Strategy & Partnerships

Co-founder and strategic lead at Squad, Terry has an intuitive gift for bringing the best talent together under a shared vision. A creative at heart, a natural connector, and a strategic mastermind with 20 years of B2B and consumer branding experience—driving transformative change for brands and businesses of all sizes.

Read Bio
Matthew Squadrito

Matthew Squadrito

Co-founder & Creative Director

Co-founder and creative visionary behind Squad’s globally award-winning work, Matthew is one half of the twin brother duo. He brings a rare set of skills to the team—craft category knowledge, 20 years of experience, and a highly coveted creative style.

Read Bio
Lawrence Wilms

Lawrence Wilms

Design Director

A seasoned Design Director with 17 years experience across a multitude of sectors. With a meticulous eye for detail and a deep understanding of Brand Development, he crafts progressive and impactful design solutions that deliver. From strategy, to final execution, he is committed to fostering collaboration, guiding clients through the creative process, and ensuring each project is effective and enjoyable.

Read Bio
Kylie Hudson

Kylie Hudson

Strategy Partner - Innovation,
Brand & Marketing

A commercially driven marketing leader with 25+ years of experience in consumer marketing, insights, and innovation, Kylie has led marketing strategy for global and local FMCG blue-chips, including Sara Lee, Diageo, CUB, Lion, and The a2 Milk Company. She is renowned for delivering transformative brand strategies, data-led insights, and market-defining innovation across APAC.

Read Bio
Jane Smith

Jane Smith

Strategy Partner - Innovation,
Brand & Marketing

An experienced marketer, brand strategist, and insights and innovation leader with 25+ years of experience leading world-class brand portfolios for major multinationals, including Diageo, Lion, CUB, and Procter & Gamble across Australia, Asia, and the US. Jane has also spent many years consulting for both large and small businesses on marketing capability, innovation, insights, and brand strategy.

Read Bio
Simon Steele

Simon Steele

Strategy Partner - Brand & Communications

A Brand Strategist, Content Creator and Fractional CMO who brings together creative thinkers with business leaders to ensure projects deliver the right results. 25+ years’ experience working in Technology, Finance, Local Government and NFP, Professional Services, Hospitality, and Health and Wellbeing. These include Microsoft, The JP Morgan, Zenith, Mirvac, Nuzest, and Boost Lab.

Read Bio
Montana Taffs

Montana Taffs

Marketing & Communications

With diverse industry experience spanning luxury, fashion, lifestyle, events, and hospitality, Montana is a strategic and integrated marketer with extensive experience in leading and developing multi-channel marketing programs. Passionate about building brands, she has adopted an innovative, creative and analytical approach to deliver communications that increase brand engagement, with proven success in developing and executing marketing campaigns.

Read Bio
Lauren Temple

Lauren Temple

Account Director

Ashleigh Jack

Ashleigh Jack

Senior Account Manager

Josephine Angkasa

Josephine Angkasa

Head of Operations

Zita Walker

Zita Walker

Designer

Terry Squadrito

Terry Squadrito

Co-founder, Strategy & Partnerships

Co-founder and strategic lead at Squad, Terry has an intuitive gift for bringing the best talent together under a shared vision. A creative at heart, a natural connector, and a strategic mastermind with 20 years of B2B and consumer branding experience—driving transformative change for brands and businesses of all sizes.

Read Bio
Matthew Squadrito

Matthew Squadrito

Co-founder & Creative Director

Co-founder and creative visionary behind Squad’s globally award-winning work, Matthew is one half of the twin brother duo. He brings a rare set of skills to the team—craft category knowledge, 20 years of experience, and a highly coveted creative style.

Read Bio
Lawrence Wilms

Lawrence Wilms

Design Director

A seasoned Design Director with 17 years experience across a multitude of sectors. With a meticulous eye for detail and a deep understanding of Brand Development, he crafts progressive and impactful design solutions that deliver. From strategy, to final execution, he is committed to fostering collaboration, guiding clients through the creative process, and ensuring each project is effective and enjoyable.

Read Bio
Kylie Hudson

Kylie Hudson

Strategy Partner - Innovation,
Brand & Marketing

A commercially driven marketing leader with 25+ years of experience in consumer marketing, insights, and innovation, Kylie has led marketing strategy for global and local FMCG blue-chips, including Sara Lee, Diageo, CUB, Lion, and The a2 Milk Company. She is renowned for delivering transformative brand strategies, data-led insights, and market-defining innovation across APAC.

Read Bio
Jane Smith

Jane Smith

Strategy Partner - Innovation,
Brand & Marketing

An experienced marketer, brand strategist, and insights and innovation leader with 25+ years of experience leading world-class brand portfolios for major multinationals, including Diageo, Lion, CUB, and Procter & Gamble across Australia, Asia, and the US. Jane has also spent many years consulting for both large and small businesses on marketing capability, innovation, insights, and brand strategy.

Read Bio
Simon Steele

Simon Steele

Strategy Partner - Brand & Communications

A Brand Strategist, Content Creator and Fractional CMO who brings together creative thinkers with business leaders to ensure projects deliver the right results. 25+ years’ experience working in Technology, Finance, Local Government and NFP, Professional Services, Hospitality, and Health and Wellbeing. These include Microsoft, The JP Morgan, Zenith, Mirvac, Nuzest, and Boost Lab.

Read Bio
Montana Taffs

Montana Taffs

Marketing & Communications

With diverse industry experience spanning luxury, fashion, lifestyle, events, and hospitality, Montana is a strategic and integrated marketer with extensive experience in leading and developing multi-channel marketing programs. Passionate about building brands, she has adopted an innovative, creative and analytical approach to deliver communications that increase brand engagement, with proven success in developing and executing marketing campaigns.

Read Bio
Lauren Temple

Lauren Temple

Account Director

Ashleigh Jack

Ashleigh Jack

Senior Account Manager

Josephine Angkasa

Josephine Angkasa

Head of Operations

Zita Walker

Zita Walker

Designer

Our Clients

Food & Beverage
Hospitality
Wellness & Lifestyle

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