THE CHALLENGE

The challenge was to evolve the Happy Alley brand so that it captures the perfect mix of imagination and mastery that goes into every morsel of pure joy. This was a coming-of-age moment for the owners, setting a new standard for their flagship venue and cementing their vision to elevate the humble soft cookie into cult classics.

OUR APPROACH

Our secret to success was the right mix of bold colour, clever messaging and a plethora of branded moments that dial up the smile and get the taste buds going.

We shaped a modern bakery aesthetic with a timeless and versatile logo identity and characterful messaging hooks that frame drool-worthy content. Much like the cookies, we loaded up on the moments that enriched the experience both in-store and on social media, including a suite of cheerful illustrations and face melting merch.

Happy Alley

Take a beat and inhale the waft of cookie greatness. Happy Alley is your go-to for all the drool-worthy, smile-inducing, ah-ha moments. The renewed brand identity radiates pure joy and elevates the humble cookie and loaded sando to cult status.

Services

Brand Identity

Brand Strategy

Illustration

Key Messaging

Packaging

Signage

Social Media

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Squad’s creative brilliance shone through in every aspect of their work, and their dedication to perfectionism ensured that every detail was meticulously crafted and deliberate. Working with them was a breeze, and the results speak for themselves.