Challenge: 

To create a new world vermouth brand that carries the prestige of a European vermouth, but with the swagger of a new-to-market product. Our task was to create a confident brand worthy of shaking up the stagnant vermouth category with its unorthodox blend of native Australian aromatics and its adventurous spirit.

Approach: 

Using characterful product names challenges fortified wine conventions whilst adding personality to the variant styles. The glass design marries wine and spirit cues together with a custom gold stopper that adds prestige to the bottle. 

The brand story is centred around a charismatic knight (The Rogue) who roams the world with his cross-eyed owl companion in search of new discoveries. The knight’s courageous stance offers a bold and commanding presence on pack that draws you in for a closer look.

Result: 

A confident and contemporary brand that has taken the wine world by storm with its adventurous spirit.