Challenge: 

Campos Coffee engaged us to rejuvenate the Sacred Grounds brand by disrupting the supermarket coffee category and redefining how specialty coffee is perceived by everyday shoppers. 

Approach: 

Sacred Grounds beans are locally roasted, certified organic and ethically sourced, so they’re better for you and for the planet we share. We adopted a vibrant and modern lifestyle twist that radiates with positivity and brightens up the shelf with fun-loving illustrations and casual messaging—cutting through the category’s sea of browns and golds with flavour-popping personality. 

Result: 

Now available in all Woolworth stores Australia-wide, Sacred Grounds is paving the way for national appreciation of premium specialty coffee within mainstream grocery. Sacred Grounds has successfully attracted new shoppers to the roasted and ground coffee segment to grow the category. Specifically, 45% of Sacred Grounds’ retail sales has come from new shoppers of the category. Strong variant colour scheming is driving product purchases equally across all SKUs.